A new advert has been launched to promote Microsoft Office 365 by poking fun at Google's Gmail service. The video depicts a delivery person called Gmail Man, who scans people's messages for keywords before showing them targeted ads, reports Mashable.
By drawing attention to Gmail's advertising service, the clip makes the point that users are better off opting for Microsoft Office 365, which hit the market at the end of June. Microsoft introduced the program as a beta in 2010, attracting more than 200,000 businesses to sign up and test out its various features.
Firms that took part in the trial managed to boost their productivity while reducing their IT costs by an estimated 50 per cent, the tech giant revealed. Steve Ballmer, chief executive of Microsoft, said Office 365 "levels the playing field" between large and small enterprises. "Great collaboration is critical to business growth and because it's so important, we believe the best collaboration technology should be available to everyone," he added.